THE WALL STREET JOURNAL BESTSELLER
Winning Digital Customers
The Antidote to Irrelevance
- Learn the three patterns of all successful digital brands (including companies like Apple, Netflix and Uber)
- Discover the key reasons companies resist change and how to overcome them.
- Uncover the emotions that drive customer behavior, and which to avoid.
- Understand why many great new products fail, and the formula for building products that won't.
- Master the actions that earn your customers' love and loyalty.
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience.
Those that do are thriving. Those that don't are becoming increasingly irrelevant. But many great "legacy" brands are still struggling to get there. Brands such as Macy's, Allstate, Sprint, CBS, American Airlines, AT&T.
In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.
Give your team a blueprint to drive digital transformation success
Praise for
Winning Digital Customers
"A 'must have' guide to saving your company. For me, as a seasoned CXO who has played a part in many digital transformations, this easy and practical read is now my 'go to' guide."
"Winning Digital Customers is the rare business book with a demonstrable ROI. Buy one for every member of your team. It will help you grow your business."
"Howard Tiersky has been one of my secret weapons. Reading this book and applying its principles will help you achieve real sustainable change that can thrive long after the last consultant leaves the building."
"Equal parts theory and action items, Howard's book will give you the frameworks you need to understand digital transformation and take advantage of today's marketplace."
"Howard and his team have been applying their transformation methods here at Barnes & Noble Education for the last several years with outstanding results — a go-to guide for any organization involved in digital offerings."
"A compendium of exceptional knowledge and understanding of the art of Digital. Pick it up now — you'll be glad you did!"
"This book will drive you through the complexity of digital transformation in a way that every step will look simple. By applying these 5 rules, you could win customers' hearts."
"A treasure chest of techniques coupled with an online archive of lessons and tactics that will help you out-market and out-innovate your competitors."
"No matter what industry you are in, you need this book as a guide to your digital transformation."
"I've worked with Howard Tiersky for years and seen his practices in action. They work! If you are in charge of any aspect of digital, this book is your roadmap."
"A fascinating and highly accessible primer on the steps to succeed at digital transformation. You will learn something important from this book!"
"This book holds the secret to transforming your company to thrive in a digital age. A must read for anyone working in digital, marketing, IT or business growth."
"Tiersky's 5-step roadmap puts quick wins on the table and creates an action plan that drives both corporate buy-in and traction."
"It contains dozens of entertaining stories from Tiersky's many years in the trenches that illustrate valuable lessons. I'm buying a copy for every member of my team."
"A smart, highly accessible, deeply practical guide to truly understanding today's consumers — and how to design products and experiences they will love."
What's Inside the Book
A Sneak Peek Of What You'll Find In The Book
Step 1: Understand Your Customer
A primer on how to conduct customer research, describing specific techniques with step-by-step explanations from a thought leader with 25 years' experience.
Step 2: Map the Customer Journey
A detailed methodology teams can use as a cookbook for creating customer journey maps that drive digital strategy.
Step 3: Build the Future
An easy-to-understand explanation of Design Thinking, plus the author's expanded Design Thinking 2.0 methodology.
Step 4: Optimize the Short Term
Practical methods to rapidly assess where a digital product can be improved — and how to quickly make those improvements.
Step 5: Lead the Change
Robust advice on leading digital transformation: overcoming resistance to change, building teams, and selling a vision.
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About the Author
Howard Tiersky
Bestselling Author | Innovation Consultant | Keynote Speaker | CEO @ FROM
Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the 10 Digital Transformation Influencers to Follow Today, and by Enterprise Management 360° as "One of the Top 10 Digital Transformation Influencers That Will Change Your World."
He is the co-author of the bestselling book Impactful Online Meetings and the founder of two companies that help large brands win in the digital world: FROM: The Digital Transformation Agency and Innovation Loft.
Prior to starting his own business, Howard spent over fifteen years with Capgemini, one of the world's leading consulting firms, where he was one of the founders of their global digital practice. He speaks regularly at major industry conferences, has served on the faculty of the NYU Interactive Telecommunications Program, and is a frequent contributor to CIO Magazine.