Winning Digital Customers

Tony Doye

Chief Strategy Officer, Girl Scouts of America

"A 'must have' guide to saving your company. For me, as a seasoned CXO who has played a part in many digital transformations, this easy and practical read is now my 'go to' guide."

Shelly Palmer

CEO, The Palmer Group · CNN Contributor

"Winning Digital Customers is the rare business book with a demonstrable ROI. Buy one for every member of your team. It will help you grow your business."

Michelle McKenna

CIO, National Football League

"Howard Tiersky has been one of my secret weapons. Reading this book and applying its principles will help you achieve real sustainable change that can thrive long after the last consultant leaves the building."

Fabio Marciano

Digital Marketing & eCommerce Leader, Benjamin Moore

"Equal parts theory and action items, Howard's book will give you the frameworks you need to understand digital transformation and take advantage of today's marketplace."

Michael Huseby

Chairman & CEO, Barnes & Noble Education

"Howard and his team have been applying their transformation methods here at Barnes & Noble Education for the last several years with outstanding results — a go-to guide for any organization involved in digital offerings."

Kevin McAuliffe

SVP, Client Strategy & Insights, A+E Networks

"A compendium of exceptional knowledge and understanding of the art of Digital. Pick it up now — you'll be glad you did!"

Jean-François Ségrestaa

Head of Marketing, Airbus Defence & Space

"This book will drive you through the complexity of digital transformation in a way that every step will look simple. By applying these 5 rules, you could win customers' hearts."

Jeremy Gutsche

CEO, Trend Hunter · NYT Bestselling Author

"A treasure chest of techniques coupled with an online archive of lessons and tactics that will help you out-market and out-innovate your competitors."

Gerard Insall

CIO, Avis Budget Group

"I've worked with Howard Tiersky for years and seen his practices in action. They work! If you are in charge of any aspect of digital, this book is your roadmap."

Rob Roy

Chief Digital Officer, Sprint

"A fascinating and highly accessible primer on the steps to succeed at digital transformation. You will learn something important from this book!"

Andrew Silverman

MD, US Digital Strategy & Performance, CIBC US

"This book holds the secret to transforming your company to thrive in a digital age. A must read for anyone working in digital, marketing, IT or business growth."

Dawn Zier

Board Director, Hain Celestial & Spirit Airlines

"Tiersky's 5-step roadmap puts quick wins on the table and creates an action plan that drives both corporate buy-in and traction."

Catherine Devine

Business Strategy Leader, Microsoft

"It contains dozens of entertaining stories from Tiersky's many years in the trenches that also illustrate valuable lessons. I'm buying a copy for every member of my team."

Thomas Gewecke

Chief Digital Officer & EVP, Warner Bros.

"A smart, highly accessible, deeply practical guide to truly understanding today's consumers — and how to design products and experiences they will love."